For small-but-mighty brands and change-makers who are ready to build with purpose, connect with the right people, and step into their next era—loud and clear.
Nikki’s hard-hitting message has been featured in and on…
DIY tools to help you align and amplify
This digital, downloadable workbook helps the brand that's needing clarity, a refresh, or overhaul understand where their brand is today, and where it's headed. Toss out what your brand used to be/started as, and let’s fill in the blanks for where it’s going. $47
Brand Clarity Workbook
A digital, downloadable, reusable photography planner for intentional humans who want to connect the dots between their own written and visual content – and want to tell the REAL story behind their personal and professional brands. $47
Brand Photography Planner
“A beautiful entry point to the world of change-making and personal accountability.” Get on the waitlist for Nikki’s debut book: “The Watchdog Way: How Everyday People Can Take Small Steps to Create Big Change in a World Gone Sideways” – releasing early 2026
The Watchdog Way
Nikki empowers audiences on stages and screens. Is yours next?
I believe those with purpose deserve to be heard. Unfortunately, people can’t hear us when we’re making it hard for them to understand what we’re trying to say. Whether you’re a one-person powerhouse, a multi-passionate entrepreneur, or an organization with a bold vision, my mission is to help you smooth your brand’s rough edges and polish you into the gem you are!
With 25+ years of experience in media, content creation, and storytelling, I’ve had the privilege of:
✅ Launching 15 lifestyle magazines and working for one of the nation’s top newspapers
✅ Changing Virginia state law with my content-driven advocacy
✅ Building businesses, campaigns, and workshops that inspire action on stages, pages, airwaves, and online
But my work isn’t just about friction-elimination – it’s about clarity, consistency, and impact. I help personal, professional, and purpose-driven brands declutter their messaging, refine their positioning, and develop content and creative assets that align with their unique purpose.
Meet Nikki
Core Values
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EMPOWERMENT
Bold steps are taken through activation.

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LEARNING
Growth through shared knowledge.

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CONNECTION
Building meaningful relationships.

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HONESTY
Truth and transparency come first.

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CURIOSITY
Exploring new ideas with purpose.

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CREATIVITY
Expressing ideas in unique ways.
